OUR STORY
Florie was created to bring bold femininity, thoughtful design and everyday luxury to the shaving and body care world. Our founder Elle started the brand with a simple intention: to create everyday products that feel considered, both in how they look and how they work. At Florie, we care about the small things like the weight of the razor handle, the texture of the shave cream and the clean, vegan ingredients that are gentle on sensitive skin. We’re mindful of our impact, using durable materials like stainless steel for our handles and keeping our packaging minimal and recyclable to help reduce waste. Florie is designed to fit naturally into your daily routine with products that reflect a sense of style, quality and care.
OUR VALUES
At Florie, we believe everyday products should be thoughtful in both how they’re made and how they’re used.
Our focus is on quality, simplicity and care in every detail.
♡ Clean, vegan and cruelty-free formulas made for sensitive skin
♡ Designed for all women of all ages and backgrounds
♡ Long-lasting handles made from stainless steel to help reduce waste
♡ Packaging is stripped back to the essentials and 100 percent recyclable because we believe the product should speak for itself
♡ Every product is developed with purpose, ease and comfort in mind
